Welcome
You’ve reached the official website of the Apology Line, the groundbreaking conceptual art project developed and operated by Allan Bridge from 1981 to 1995. Using repurposed telephone answering machines not long after they first introduced to the market, Allan recorded messages from anonymous callers, which he then collected and played back to anyone who called the Line. Over time, as the technology improved and Allan continually tinkered with and enhanced his equipment, the Apology Line blossomed into one of the world's first interactive communities, attracting thousands of active participants from all around the country. .
"The purpose of apology is to provide a way for criminals and wrongdoers to apologize for their misdeeds in the hope that this will help them turn over a new leaf. At the end of this program you may record any statement you care to make.”
-- Allan Bridge